ITO EN is the world's NO.1 1brand in all things Japanese green tea.

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ABOUT ITO EN

As a health and wellness company, we contribute to the health of our customers and support the affluent lives of each and every one of them.

BUSINESS OVERVIEW

Our mission is to put the customer first, make integrity our stock in trade, spare no effort, and earn the confidence and trust of society.

R&D

We have developed a unique business model not found among our competitors.

PRODUCTS

ITO EN offers a range of products as the world's leading green tea manufacturer.

OI OCHA

Oi Ocha is a long-selling product that has reigned at the top of the Japanese green tea market for more than three decades since its 1989 release

OI OCHA

MATCHA GREEN TEA

The brand uses no artificial additives, providing the authentic taste of fresh tea leaves processed in their natural state.

MATCHA GREEN TEA

QUALITY MANAGEMENT

We have established a rigorous quality control system to ensure product safety from product design, raw ingredients / materials and packaging to manufacturing and distribution.

ALL ABOUT GREEN TEA

ALL ABOUT GREEN TEA

Background information on Japanese green tea

CORPORATE PROFILE

CORPORATE PROFILE

The ITO EN Group is determined to keep moving towards our vision of becoming a global tea company—a feat no other Japanese company can achieve.